This week the first press images of H&M's new brand ARKET
has been publiced and I can't wait untill the opening of their first
store (Brussels, Copenhagen, Munich and many more will follow soon) at the end of
the summer at London (Regent Street) and to see more of the collection
after the launch of their webshop!
All the shops will also include a cafe decorated in Scandinavian style and besides
their timeless fashion collection (that will last for several seasons)
the stores will have shoes, accessories and home furnishings selected
The Chair ‘Skedblad’ (crafted from solid oak) designed by Carl Malmsten will be used to
furnish all the cafés. The chair has been put back into production exclusively
for ARKET and is based on original drawings from the Malmsten archives.